River Cruise Expert

As the daughter of a geographer, Lisa Juarez got extensive travel experience from a very young age, both in independent and escorted travel. She’s traveled by plane, train, automobile, hovercraft, bicycle, helicopter, float plane, camel, kayak, cruise ship, and trusty, much-blistered feet. Her years as a travel business insider – working for Sitmar Cruises as a consultant, over 10 years at Princess Cruises, and her current position at Viking River Cruises – as well her personal and business travel to locations on 5 continents, give her a wide base of knowledge and experience in the cruise space.

An avid cook, amateur food historian and aficionado of ethnic foods, Juarez also has sampled a variety of dishes and wines through her travels and food research trips, ranging from Swäbian maultaschen, home-made Calvados and Indonesian curried squid to Peking duck and Egyptian fool medames. Ever in search of the next gastronomic adventure, she delights in sharing food tips with fellow travelers.

Lisa Juarez is the Senior Director, Marketing for Viking River Cruises, Inc., the cruise line’s U.S. division, and is responsible for all US marketing as well as overseeing global branding.

Juarez graduated with distinction from the University of Arizona with dual degrees in Art History and Graphic Design, and continues her pursuit of the best travel experiences in her free time.